Seoul International Music Competition
Turning the symbols of music into small physical objects.
Seoul International Music Competition
Stage, voice and moments of music are held in a set of metal keyrings. The competition’s idea is translated into objects, then extended through movement and sound into a social campaign film.
Elements suggesting a vocalist, microphone and stage were combined into physical forms. Metal reflection, texture and object movement were carefully tuned, with sound composed around the rhythm of each scene.
- Project for
- Seoul International Music Competition
- Scope
- Concept mockup
- AI motion graphic
- Sound design
- Video production
A tangible campaign object
A vocalist, microphone and stage become metal keyring forms, translating the impression of the competition into a small, tactile object.
Motion with sound
Reflection, texture and keyring movement were refined in detail, with sound added to the rhythm of the sequence.
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