ISOI — Spot Serum
Translating the product’s sensory qualities into motion.
ISOI
A product-page film for ISOI Brightening Calming Spot Serum. The product’s features and context of use become a series of short, clear movements describing texture and efficacy.
We interpreted the client’s storyboard and source imagery, produced samples and alternate cuts across several styles, and refined the rhythm and structure through feedback for use on the product page.
- Project for
- ISOI
- Scope
- AI motion graphic
- Product visual
- Video production
From storyboard to movement
The supplied storyboard and product imagery were analyzed to build a concise sequence that works within the flow of a product page.
Texture and efficacy
Serum texture, context of use and product benefit were separated into distinct visual languages, supported by multiple samples and alternate cuts.
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