COOKEEN
A new streetwear image language built from food.
COOKEEN
COOKEEN translates an everyday subject—food—into the language of streetwear. From graphics to lookbook and campaign imagery, one idea expands into a complete visual world for a fashion brand.
Graphics based on pizza and pasta were applied to garments, then AI models and environments were directed around the brand mood. Post-production refined material, print and lighting details across the final images.
- Project for
- COOKEEN
- Scope
- Creative direction
- AI image
- Graphic design
- Post-production
A food-led identity
The graphic language of pizza and pasta expands into apparel prints and the brand’s voice, turning the familiarity of food into a streetwear attitude.
Lookbook and campaign
AI models and scenes were directed across the angles needed for a lookbook and campaign. Post-production then aligned the detail of fabrics, prints and light.
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