GOTCHA — B2B Export Campaign
A B2B automotive export campaign that turns the gap between market price and GOTCHA price into a compact, vehicle-led motion system.
GOTCHA
A social campaign that makes price competitiveness feel like an event: the numbers visibly move.
To communicate GOTCHA’s price advantage as quickly as possible, the vehicle and a MARKET PRICE / GOTCHA PRICE comparison share one clear frame. Instead of listing features, the film visualizes a price roughly 20–30% below market through falling numbers and direct infographics while retaining the physical presence of the car. Each shot carries one motion, and the hierarchy stays fixed so the message works in both 9:16 and 16:9 formats.
- Project for
- GOTCHA
- Scope
- Creative direction
- Message hierarchy
- Car / graphic direction
- Storyboard & motion design
- Visual & motion production
- Editing & sound direction
- Multi-format adaptation
Make the price difference the main event
The campaign focuses on one message: a lower price than the market. MARKET PRICE and GOTCHA PRICE appear together and the number falls, turning the saving itself into the action.
Vehicle first, graphics second
The car is the actual object of the transaction, so its form and presence remain primary. Graphics sit around the silhouette, while repeated GOTCHA plates reinforce ownership of the message.
Fast but never noisy
The sequence moves through vehicle, market price, GOTCHA price, the drop, 20–30% BELOW MARKET PRICE and the brand lockup. Each moment receives one clear action: horizontal entry, center expansion or falling numbers.
One message across formats
The car and price comparison stay within a central safe area that survives both vertical and landscape crops. A simple upbeat track and short effects on number changes and logo reveals make information shifts feel like edit points.
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