New faces, new possibilities.
An AI model study beginning with the mood and visual standards of a brand.
Chameleon Studio
One face can hold many expressions and atmospheres. This study directs the relationship between person, product and light around a brand’s visual mood.
References establish the character and direction of each scene, followed by camera angle, lighting and pose. Skin and product textures are refined image by image to create one coherent visual impression.
- Client
- Chameleon Studio
- Scope
- AI model development · Image direction · Beauty visual · Retouching
Casting a visual persona
Race, facial structure, skin tone, body type and proportion are designed from the brand mood and reference material.
Direction in every frame
Camera angle, lighting, pose and framing are directed for each scene, then selected images expand into further settings and compositions.
Detail after generation
Skin, product texture, direction of light and color are refined until the series reads with one consistent tone.
2K main cut, every useful variation
The process delivers more than one hero image. A 2K primary cut is accompanied by alternate images made to the same standard for wider content use.
Relighting and expansion
Completed characters move into new angles and environments while light direction and color are redesigned. Product and model imagery retain the same brand impression.
Next projectSamsonite — IS YOUR LUGGAGE ENOUGH?↗